Data hygiene is all academic, isn’t it?
How alumni teams at higher education institutions can enhance relationships with past students and increase lifetime value Digital transformation scores a B+ According to a [...]
With recession on the cards – now is the time to take a different approach to data hygiene
New research from housing specialists Hillarys.co.uk reveals the horrifying truth that a staggering 40 per cent of UK homeowners only clean their house once a [...]
The end of the road for GDPR?
Is the UK going to be free of the constraints of GDPR? If Michelle Donelan’s speech at the Conservative Party Conference is anything to go [...]
Charities shouldn’t put the data cart before the horse
New research shows that charities are falling behind when it comes to data. With the cost-of-living crisis now really beginning to show its teeth resulting [...]
Analytics are only as strong as the underlying data
Why data hygiene must become a priority post covid According to Fortune Business Insights, the global machine learning and analytics market is expected to grow [...]
As the cost-of-living crisis bites, mail stays in the home for longer
The latest stats from JICMail, the joint industry currency for ad mail, show that there has been a significant increase in the amount of households [...]
Sustainable mail – reducing waste through data
According to Accenture almost one third of Europe’s largest companies have pledged to become Net Zero by 2050. Whilst a study from Deloitte shows that [...]
Why direct mail is good for charities during the cost-of-living crisis
Everyone will be feeling the pinch – more expensive food, more expensive energy, more expensive fuel… more expensive everything. For charities this is not good [...]