LeanDM – Reducing Waste and Growing Your Business
How lean is your DM? As postage costs keep rising, mail has to justify its place in the marketing and customer communications toolbox all over again. The good news is it's winning that argument, direct mail grew 4.8% overall year on year, and warm mail still returns around £9 for every £1 spent. LeanDM is our take on the industry best practices that eliminate waste, maximise response rates and ensure a bright future for mail. It borrows Toyota's discipline of designing out waste and applies it to the data behind a mailing. From where we sit, processing data for producers across the industry, the divide is becoming hard to miss. The producers who've adopted these practices are the ones [...]
