Direct Mail, Sorted
For many direct mail campaigns the most costly aspect of the mail pack is the postage. Postal sortation minimises these costs but requires mail to be presented to the carrier within a strict specification. Add in the complexity of Mailmark with the complexities of supply chain ID’s and time sensitive eManifest uploads and the simple concept can become more challenging.
Postal sortation solutions from The Software Bureau help process billions of direct mail records per year. More than 100 direct mail producers and printing companies rely on business critical applications such as Cygnus and SwiftSort for postal sortation and GeMMA for eManifest management.