Totally Mailed It: Marketreach Amplifies Direct Mail’s Enduring Impact
Marketreach has unveiled a new campaign: "Totally Mailed It which is underscoring the relevance of DM in today’s marketing mix. Whilst it isn't revealing any [...]
Why DM is a cocktail party in an envelope
In a world where consumers are bombarded by countless messages every day – in fact recent estimates suggest that the average person is exposed to [...]
The Power of Mail in Consumer Decision Making
In today's marketing landscape, focusing solely on the first and last touchpoints of the consumer journey is no longer sufficient. According to recent research by [...]
Mail Volumes Surge again in Q2 2024!
The latest data from JICMAIL's Q2 2024 release paints a bright picture for direct mail once again, with a significant increase in both mail volumes [...]
Effective audience targeting and direct mail
According to the 2024 Direct Mail Benchmarking Report, effective audience targeting is now the top advantage of direct mail, a significant leap from its fourth-place [...]
Making DM even more cost effective
According to new research by Sequel, the appeal of direct mail isn't just due to nostalgia or a desire for something tangible. Instead, it's driven [...]
Ensuring Data Accuracy in the Age of AI: A Lesson from AI-Generated Mistakes from across the Pond
In recent months, significant incidents have highlighted the pitfalls of AI when it comes to maintaining data accuracy in public records. These events serve as [...]