Charities shouldn’t put the data cart before the horse
New research shows that charities are falling behind when it comes to data. With the cost-of-living crisis now really beginning to show its teeth resulting [...]
Analytics are only as strong as the underlying data
Why data hygiene must become a priority post covid According to Fortune Business Insights, the global machine learning and analytics market is expected to grow [...]
As the cost-of-living crisis bites, mail stays in the home for longer
The latest stats from JICMail, the joint industry currency for ad mail, show that there has been a significant increase in the amount of households [...]
Sustainable mail – reducing waste through data
According to Accenture almost one third of Europe’s largest companies have pledged to become Net Zero by 2050. Whilst a study from Deloitte shows that [...]
Why direct mail is good for charities during the cost-of-living crisis
Everyone will be feeling the pinch – more expensive food, more expensive energy, more expensive fuel… more expensive everything. For charities this is not good [...]
COVID ravages business databases
The rule of thumb is that data degrades by 33 per cent per year. This means that for a consumer database comprising 3.5 million records [...]
‘Significant number’ of charities sending fundraising material to people who have asked them to stop
According to an article recently published in Third Sector Magazine a “significant number” of charities are sending fundraising communications to members of the public even [...]
Regulatory update: Why your mailing data is going to get even more valuable
The latest figures from JICMail, Royal Mail and The DMA show that direct mail is experiencing something of a resurgence. Volumes are at their highest [...]