Good news for direct mail as Royal Mail extends incentives
For direct mailers it looks like 2022 is starting off on a positive note as Royal Mail confirms that it is extending all of its [...]
Direct mail proves its worth as part of the marketing mix
The latest stats from JICMAIL reveal that there has been record levels of digital activity driven by direct mail. The Q3 Report shows that the [...]
Is your Data 24 Carat?
"Data is the new Gold" is a phrase we continue to hear almost on a daily basis. However, what you don't hear is that contaminated [...]
Why GDPR will be high on the business agenda for 2022
Three and half years ago data legislation in Europe changed with the introduction of General Data Protection Regulation (GDPR). The Data Protection Act 2018 became [...]
Why data hygiene is critical for local councils
Even before Covid and the accelerated period of digital transformation, parts of the private sector had undergone a data revolution. Data analytics now sit firmly [...]
Analyse This!
A recent article published by SelectHub analysed the ten critical CRM trends to monitor for 2021 and one of the key takeaways was that analytics [...]
Making sure a better customer journey is a relevant customer journey.
Microsoft Dynamics 365 has had a marketing update introducing exciting new capabilities previewing AI and SMS features that will help marketers save time, be more [...]
Data Hygiene is imperative to make every executive a Data Master.
It’s been an interesting week in the news for data hygiene. Jeff Veis, CMO at Actian published an engaging article about the impact of data [...]