Want to drive an immediate response? Use direct mail!
A new study by the DMA has been launched investigating the effectiveness of charity marketing. The research analyses 1,057 DMA award entries housed within [...]
Direct mail volumes bounce back again!
The latest JICMAIL figures reveal that direct mail volumes are at their highest level for two years indicating the continued confidence in the channel post [...]
THE SOFTWARE BUREAU RECEIVES ROYAL MAIL SORTATION SOFTWARE ACCREDITATION
The Software Bureau has once again passed Royal Mail’s sortation test to become an accredited sortation software provider. Accredited sortation providers are proven to maximise [...]
Fundraising Preference Service Update – what it means for your charity
We were pleased to read about the recent changes made to the Fundraising Preference Service. Whilst some charities might be disheartened by them – we [...]
Pureprint Lean DM Case Study
Several of our customers have adopted a Lean approach to advertising mail production. For example, world class print and marketing services business, Pureprint, who have [...]
The Huge Home Mover Opportunity
Home mover monitoring is about ensuring mail reaches its intended recipient when they move house. The property market in the UK continues to boom as [...]
Goneaway & Deceased Suppression
The pandemic has had a devastating impact on mortality rates around the world. In the UK, according to CMI, the rise in deaths during 2020 [...]
Lean DM – Focus on Intelligent Deduplication
In today’s more sustainably conscious world receiving the same piece of mail multiple times is not a good look for brands. Yet this is something [...]