Mail Volumes Surge again in Q2 2024!
The latest data from JICMAIL's Q2 2024 release paints a bright picture for direct mail once again, with a significant increase in both mail volumes [...]
Effective audience targeting and direct mail
According to the 2024 Direct Mail Benchmarking Report, effective audience targeting is now the top advantage of direct mail, a significant leap from its fourth-place [...]
Making DM even more cost effective
According to new research by Sequel, the appeal of direct mail isn't just due to nostalgia or a desire for something tangible. Instead, it's driven [...]
Ensuring Data Accuracy in the Age of AI: A Lesson from AI-Generated Mistakes from across the Pond
In recent months, significant incidents have highlighted the pitfalls of AI when it comes to maintaining data accuracy in public records. These events serve as [...]
Great News for the Direct Mail Industry: Time to Capitalise on the Boom!
The UK has witnessed its most significant upward revision to marketing budgets in a decade, with companies' financial prospects at their most positive in nearly [...]
61% of Marketers Increased Direct Mail Automation Investment in 2024
Recent research by SeQuel Response reveals 61% of marketers increased their investments in direct mail automation over the past year. This trend underscores the transformative [...]
84% of ecommerce marketers say Direct Mail delivers best ROI
According to a new report by Lob, 84% of ecommerce brand marketers agree that direct mail delivers the best ROI, response rate, and conversion rates [...]
KEEP YOUR PECR UP
Our analysis of ICO’s enforcement actions over the past 12 months (July 2023-July 2024) reveals important trends in data governance and highlights the ongoing challenges [...]