Whoops, we did it again!
Over the years, our industry has regularly been hauled over the coals for an offensive or profane word slipping through the net and ending up replacing the name of the intended addressee, and then being printed and mailed. This has recently happened with a Tesco Clubcard campaign, as you may have heard in the news, where a rather ‘descriptive’ phrase was used in replacement of the genuine recipient’s name. Click the link if you dare, or you can Google it of course (Other search engines are available) to satisfy your curiosity. Unsurprisingly, the press took great glee in publicising it and the social media posts drew the usual negative ‘junk mail’ comments from those with an agenda about our industry. As those of us who have been in the industry for a number of years are aware, this type of incident has unfortunately occurred numerous times over the years. [...]