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SwiftCore Powers Past 23.5 Million Records in a Single Day

By |2026-07-23T05:54:38+00:00July 23rd, 2026|

Last week marked another major milestone for the SwiftCore platform as it processed more than 23.5 million records in a single day. For most platforms, that kind of volume would be a serious test. For SwiftCore, it was simply business as usual. Built on Microsoft Azure, SwiftCore continues to deliver the performance, resilience and scalability our clients rely on every day. Whether processing Postal Address data through PAF services or running critical Data Cleansing activities, including suppression of deceased records, goneaways and home mover data, the platform continues to perform at scale. What makes this achievement even more impressive is that record volumes are growing as new organisations adopt SwiftCore's capabilities. Clients are choosing the platform through both high-performance API [...]

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SwiftCore Surpasses 3 Billion Records Processed: A Landmark Achievement for Data Quality

By |2026-07-08T10:11:27+00:00July 8th, 2026|

We're proud to announce that the SwiftCore Platform has now processed more than 3 billion records since launch. This latest milestone represents far more than an impressive number. It reflects the growing demand for high-quality data, the confidence our customers place in our technology, and the proven scalability of a platform that powers some of The Software Bureau's most trusted solutions. As organisations continue to place increasing importance on data accuracy, compliance, customer insight, and operational efficiency, SwiftCore has established itself as the engine driving data quality innovation across our product portfolio and beyond. A Cloud-Native Data Quality Platform Built for Scale Hosted on the Microsoft Azure Cloud, SwiftCore delivers enterprise-grade data quality services through a powerful suite of APIs [...]

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UK’s Data Deal with EU at Risk as New Law Sparks Industry Debate

By |2025-06-30T06:49:51+00:00June 30th, 2025|

The recently passed Data (Use & Access) Act 2025 has hit a nerve across industries, with concerns mounting over its impact on UK businesses and their vital data flows with the EU. While the Government insists the new law will simplify compliance and boost innovation, critics – including the Law Society of England & Wales and privacy campaigners argue that it threatens the UK’s data adequacy status with Brussels. The EU has extended the current adequacy agreement by six months to December 27, 2025, but a formal review is underway. If adequacy is withdrawn, it could jeopardise the free flow of personal data, putting £161bn in trade at risk and creating barriers for UK companies operating internationally. Tensions are rising. [...]

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Clean data, clear results!

By |2025-04-29T06:24:43+00:00April 29th, 2025|

April 2025 hasn’t been kind to marketers. Between economic jitters, tariff threats, and increased business taxation, UK companies are re-evaluating where they spend—and where they can see tangible returns. The latest IPA Bellwether Report for Q1 2025 confirms the squeeze, marking the first overall decline in UK marketing budgets in four years. While main media channels like out-of-home and audio have seen significant cuts (with a net balance of -6.7%), direct marketing bucks the trend. Budgets for the channel rose sharply to +9.0%, up from +5.6%—a clear signal that when the pressure is on, marketers are turning to what works. The Data-Driven Edge One of the key reasons for direct mail’s ongoing strength? Data hygiene. As marketers continue to sharpen [...]

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KEEP YOUR PECR UP

By |2024-07-09T08:46:49+00:00July 9th, 2024|

Our analysis of ICO’s enforcement actions over the past 12 months (July 2023-July 2024) reveals important trends in data governance and highlights the ongoing challenges organisations face in maintaining data privacy. It indicates a predominant focus on the Privacy and Electronic Communications Regulations (PECR): PECR: 55.56% Article 5(1)(f): 18.52% (Integrity and confidentiality of personal data) Article 5(1)(a): 7.41% (Lawfulness, fairness, and transparency) Article 12(3): 7.41% (Transparent information, communication, and modalities for exercising the rights of the data subject) Article 32(1)(b): 3.70% (Security of processing) Article 5(1)(c): 3.70% (Data minimization) Article 9(1): 3.70% (Processing of special categories of personal data) Trends and Observations: Predominance of PECR Violations: Over half of the enforcement actions were related to PECR. This underscores the ICO's focus [...]

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Print – the comeback kid!

By |2024-02-19T05:45:21+00:00February 19th, 2024|

In a time where the digital realm dominates our daily lives, print is making a strong come-back A new report from Sopro reveals that consumers are increasingly favouring print over digital, particularly for marketing communications. This is highlighted by a significant decline in the effectiveness of email-only campaigns and a doubled preference for postal communications among consumers over the past year. The study, which analysed over 75.2 million emails and gathered insights from more than 350 sales and marketing professionals, found a 22% drop in the success rates of email-only activities in 2023 compared to the previous year. That said, the majority of shoppers (67%) still welcome email contact, but it suggests that its impact is waning. Conversely, the preference [...]

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Ditching Saturday (and Monday and Friday) post could irrevocably damage the direct mail industry

By |2024-01-24T13:59:39+00:00January 24th, 2024|

The recent news of a potential reduction in the Universal Service Obligation (USO) delivery days by Ofcom has sent ripples through the direct mail industry. A leaked report earlier in the week suggested a move from six to five delivery days per week, effectively removing Saturday deliveries. Then this morning another story suggests that Royal Mail could move to a three-day week! It’s hard to keep up. But whatever, the outcome, the proposed plans will raise questions about the impact on direct mail campaigns. The Significance of Saturdays in Direct Mail Traditionally, Saturday has been a golden day for direct mail campaigns. A weekend delivery often catches recipients in a more relaxed state, leading to better engagement and response rates. [...]

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