Analytics are only as strong as the underlying data

By |2022-09-16T13:16:01+00:00September 16th, 2022|

Why data hygiene must become a priority post covid According to Fortune Business Insights, the global machine learning and analytics market is expected to grow from $21.17 billion in 2022 to $209.91 billion by 2029, at a CAGR of 38.8 percent. Clearly it is big business, and the global impact of the Covid-19 pandemic has served to accelerate demand. Increasingly organisations from all sectors are turning to computers to make decisions from insurers calculating a customer’s risk profile through to airlines looking to work out how much food and drink to carry onboard. Every industry without exception can apply analytics to its data to make faster, more informed decisions. But, and it is a big BUT, analytics and machine learning [...]

Sustainable mail – reducing waste through data

By |2022-08-31T16:00:21+00:00August 31st, 2022|

According to Accenture almost one third of Europe’s largest companies have pledged to become Net Zero by 2050. Whilst a study from Deloitte shows that 67 per cent of SMEs have started using more sustainable materials in a bid to reduce their carbon footprint. No matter what industry or size of organisation; the environment is now a major element of ongoing business strategy which is being filtered down operationally for implementation. Making pragmatic changes is the key. Small steps across all areas of the business add up to major change. For organisations that use direct mail MarketReach and The Strategic Mail Partnership (SMP) new guide https://www.marketreach.co.uk/resource/using-mail-more-sustainably provides advice that helps businesses make their direct mail campaigns more sustainable -from choosing [...]

Why direct mail is good for charities during the cost-of-living crisis

By |2022-08-12T10:16:36+00:00August 12th, 2022|

Everyone will be feeling the pinch – more expensive food, more expensive energy, more expensive fuel… more expensive everything. For charities this is not good news, as when household expenditure rises, donations dwindle. As a result, two marketing objectives take precedence at this difficult time: The retention of existing donors The recruitment of spontaneous one-off gifts For objective No.1 data plays an important role. It is critical that charities are reaching out to their regular donors in a meaningful way to ensure that the relationship is maintain, particularly if the donations dry up during this exceedingly difficult period for many households. Contacting people that have moved house (and despite the depressing economic climate, home moves are still far outstripping those [...]

Want to drive an immediate response? Use direct mail!

By |2022-06-17T13:33:43+00:00June 17th, 2022|

  A new study by the DMA has been launched investigating the effectiveness of charity marketing. The research analyses 1,057 DMA award entries housed within the DMA’s Intelligent Marketing Databank and measures the number of reported ‘effects’, which are grouped into four categories: Response effects: including conversion, acquisition, sales, donations, bookings, footfall, downloads and CPA efficiency Brand effects: including brands awareness, ad recall, consideration, purchase intent, brand trust, brand perception, recommendation, customer satisfaction Business effects: including profit, market share growth, customer penetration, loyalty and shareholder value Campaign delivery effects: including reach, frequency and impressions Direct mail was found to be the most effective channel at driving response effects – particularly in the short term, which is important for charities looking [...]

The Huge Home Mover Opportunity 

By |2022-04-11T09:53:55+00:00April 11th, 2022|

Home mover monitoring is about ensuring mail reaches its intended recipient when they move house. The property market in the UK continues to boom as a result of the Chancellor’s Stamp Duty holiday introduced after lockdown 1. Despite the tax break coming to an end in September 2021, there hasn’t been any let up in demand for relocation. Home movers are at the highest they have ever been. The reality is that when we move house, most of us don’t inform everyone that sends us mail. The challenge for marketers is to stop the hundreds or sometimes thousands of pounds they spent capturing that prospect or customer from disappearing when they move home. A Marketing No-Brainer Data decay from home [...]

Goneaway & Deceased Suppression

By |2022-04-11T09:53:45+00:00April 11th, 2022|

The pandemic has had a devastating impact on mortality rates around the world. In the UK, according to CMI, the rise in deaths during 2020 and 2021 is the worst since World War II with over 130,000 additional deaths per year. In addition around 1.5 million people move house each year. This level of constant change can lead to data decaying at rates of over 30% per year for some organisations. The Office of National Statistics estimate up to 110 items of mail can be sent to the deceased in the 12 months after their death. For businesses sending mail to people that have passed away or moved house is more than just a waste of printing and postage costs. [...]

Lean DM – Focus on Intelligent Deduplication

By |2022-04-11T09:53:33+00:00April 11th, 2022|

In today’s more sustainably conscious world receiving the same piece of mail multiple times is not a good look for brands. Yet this is something that has happened to all of us on occasion. Maybe we signed up to a service twice or made two frequent purchases from a website or donated to a charity over the phone and also by post. Regardless of the reason, it feels like a waste and as a consumer you know somewhere down the line you and the environment are paying for that waste. Failure to effectively remove duplicates from a mailing file can also have greater consequences. One high profile charity donor received more than 10 duplicate appeal packs and immediately and publicly [...]

Name & Address Quality

By |2022-04-11T09:53:21+00:00April 11th, 2022|

Have you ever received a piece of mail, taken a glance at the address block and had to double take? Something doesn’t look quite right. A company asking you to spend hundreds or even thousands of pounds has just written to you as Dr Rowen Wilson rather than Dr Rowan Wilson. Although deep down you know this is most likely an administration error, you can’t help but feel a little slighted. It also begs the question ‘if they can’t even get my name right, what is the experience going to be like dealing with them if I became a customer?’. 70% of consumers expect their data to be right every time. DataIQ – GDPR Identifying its impact on marketers and [...]

2 Trends to Grow Your Direct Mail Business

By |2022-04-11T09:53:01+00:00April 11th, 2022|

What’s Going on in Direct Mail?  Direct Mail experienced a significant resurgence of interest from brands over the pandemic. Why? Because let’s face it, it works. People were stuck at home for months on end, and the excitement of receiving something, anything, through the letterbox broke up the monotony of lockdown. And as a result, consumers fell back in love with the mail. In fact, so much so, that it is now the most trusted form of communication. It’s not surprising therefore, that engagement is up. The latest JICMAIL stats show that Direct Mail frequency of interaction has increased to 4.55. Most notably this uplift has been driven by younger audiences for Direct Mail, with 25-34, 35-44 and 45-54 year [...]

Lean DM in the Press – The Print Business

By |2016-12-28T13:36:31+00:00October 25th, 2016|

Gareth Ward, Editor of Print Business magazine visited The Software Bureau last month. The conversation quickly turned to Lean DM and the mission to eradicate waste from direct mail campaigns. Gareth was keen to learn how print businesses and mail producers are profiting from bringing their data services front of house. Click here to read the article from Print Business magazine. Download your copy here Free Introduction to Lean DM To learn more about Lean DM why not download your free 30-page guide. Should you wish to arrange a demonstration of Cygnus or undertake a free trial, please contact us.

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