Direct mail effectiveness soars!
In the ever-evolving landscape of marketing channels, email and social media often hog the spotlight. However, the continued resurgence of mail is also hitting the headlines. In Q2 2023, the effectiveness of the mail channel reached its highest point in a year and a half, with an impressive 31 percent of mail driving positive commercial outcomes for brands. Mail's Remarkable Resurgence One of the most striking findings of Q2 2023 is that mail's effectiveness as a commercial marketing channel saw a year-on-year growth of nine percent. This growth propelled the proportion of mail items prompting actions among consumers to its highest level. This surge in effectiveness reaffirms that mail is far from obsolete in the digital age. A Comprehensive Customer [...]