Partially Addressed Mail: The Secret Source of Responsive Acquisition Data

By |2019-01-15T09:58:03+00:00January 15th, 2019|

As we all know, last year GDPR made it illegal for marketers to contact cold prospects where legitimate consent could not be proven. Brands who previously relied upon sending mail to bought-in lists in order to acquire customers were forced to dramatically rethink their marketing strategy. Some reverted to untargeted, less responsive door drops, others redirected their marketing spend to other communication channels entirely for fear of prosecution by the ICO. However on October 5th 2018 Royal Mail sent a letter to customers titled Trial of a new advertising mail service: Royal Mail Partially Addressed Mail™. The letter introduces Partially Addressed Mail as a new way to identify and communicate with prospects. The product promises 165x greater targeting than door [...]

5 Ways Cygnus can Help with GDPR

By |2018-11-06T10:39:16+00:00December 13th, 2017|

As 2017 ebbs away and the countdown to May 2018 and GDPR enforcement creeps closer we thought we would share just some of the ways Cygnus can be used to meet GDPR requirements. Here are 5 ways Cygnus users can demonstrate GDPR credentials to data controllers.   1. Help Data Controllers Implement Information Audit Outcomes Many months ago The ICO published Preparing for GDPR – 12 steps to take now. This guide is a commonly used reference guide to achieving GDPR compliance. After the obvious first step ‘make people aware of GDPR’ the second recommendation is to conduct a data audit. You should document what personal data you hold, where it came from and who you share it with. You [...]