Cleaning up your Data
Removing people who have relocated or passed away from a marketing database doesn’t just make financial sense, there are many other benefits too. Employing data hygiene can help demonstrate compliance with regulations such as GDPR and save organisations from the brand damage associated with mailing the deceased.
The Software Bureau has established contracts with the most prominent suppression and home mover file owners allowing users access without negotiating individual agreements or making volume commitments. Access over 450 million suppression and home mover records via Cygnus desktop software, SwiftCore’s RESTful API or via command line automation with SwiftCleanse.