Making Money From Data Processing

By |2017-01-12T14:13:23+00:00March 29th, 2016|

You might consider data processing to be a necessary evil. An unfortunate and expensive activity you have to undertake to sell direct mail. However as clients continue to search for increased response rates and look to limit the potential for bad press, it is time to start bringing data processing to the front line of your business. Forward thinking mail producers like Pepper Communications have made Lean DM a key differentiator. Jude Whitford, Managing Director of Pepper was quick to see the potential of Lean DM and it’s having a real impact on his bottom line. ‘We have won 2 sizable new clients recently by focusing on Lean DM and the data services we can offer with Cygnus. Once we [...]

The Writing is on the Wall for CBC

By |2017-01-12T14:12:51+00:00March 11th, 2016|

If you haven’t done so already, get on board with Mailmark! If you are a Mail Producer and you aren’t yet offering Mailmark then time is running out. On 4th December last year Royal Mail restated its commitment to phasing out CBC when they announced the findings of their Mailmark migration consultation. Not only did this document confirm the intention to fully withdraw CBC in less than 2 years but it also set the scene for further price increases in January 2017. 1 month after the final nail was hammered into the CBC coffin, Royal Mail announced not 1 but 2 price increases to their Access CBC barcode service. By the end of this month (March) the first increase will [...]