Objectif Lune Partner with The Software Bureau

By |2019-07-26T14:06:38+00:00July 26th, 2019|

Objectif Lune announce partnership with The Software Bureau to help organisations improve the speed and efficiency of their communications. The partnership sees Objectif Lune launch ‘TSB Mail Automation’ harnessing the power of the Swift Suite of data processing, data quality and postal sortation solutions from The Software Bureau. Objectif Lune will offer TSB Mail Automation software both standalone and integrated into their market leading product line of communication and mailing management software. “The Software Bureau is well known in the industry as postal automation experts and we are excited to be in partnership with them and add their technology to our portfolio, to extend our capabilities of offering customers true end to end automation.” Matt Irish, European partner manager Compliant [...]

Partially Addressed Mail: The Secret Source of Responsive Acquisition Data

By |2019-01-15T09:58:03+00:00January 15th, 2019|

As we all know, last year GDPR made it illegal for marketers to contact cold prospects where legitimate consent could not be proven. Brands who previously relied upon sending mail to bought-in lists in order to acquire customers were forced to dramatically rethink their marketing strategy. Some reverted to untargeted, less responsive door drops, others redirected their marketing spend to other communication channels entirely for fear of prosecution by the ICO. However on October 5th 2018 Royal Mail sent a letter to customers titled Trial of a new advertising mail service: Royal Mail Partially Addressed Mail™. The letter introduces Partially Addressed Mail as a new way to identify and communicate with prospects. The product promises 165x greater targeting than door [...]

6 New Automation Focused Products from The Software Bureau

By |2018-11-06T10:37:26+00:00August 28th, 2018|

The quest to achieve greater efficiencies, cost reductions and removal of compliance vulnerabilities has led data professionals to look for ways to automate their data systems. Modern mail producers, data bureaux and in-house data teams now see fast processing speeds and breadth of functionality as the standard and are turning their attention towards ways to reduce human interaction altogether and opportunities to achieve ‘lights out’ data processing and cleansing. The Software Bureau is adapting to meet these demands and today has unveiled a host of new automation focused products under the ‘Swift’ banner. These new software products make it easy for data teams to automatically process, sort and clean data without manual intervention.   Why Automate Data Processing and Cleansing? [...]

MyMailing.co.uk – Now Supports Mailmark

By |2018-11-06T10:38:45+00:00April 17th, 2018|

The Software Bureau announced the upgrade of it’s free to use online sortation service MyMailing.co.uk. The improved service now allows printing companies, mailing houses and corporate mailing departments to achieve the largest postage discounts by sorting data to the Mailmark standard which now accounts for close to 2 billion mailed items per year. Mailmark sorts are priced on a pay as you go, nil commitment basis with all other Royal Mail sorts offered free of charge. MyMailing.co.uk helps organisations dramatically cut the cost of postage by sorting address data into Royal Mail compliant sequences and batches. Royal Mail incentivise users of direct mail with significant cost savings for complying with Royal Mail sortation requirements. To achieve these savings traditionally requires [...]

3 Mailmark Updates

By |2018-11-06T10:39:04+00:00January 3rd, 2018|

It has been almost 4 years since the official launch of Mailmark, Royal Mail’s overhauled bulk mail service offering improved tracking and increasingly significant postage cost savings. The Software Bureau has been involved in Mailmark from its very inception, invited by Royal Mail to participate in pre-launch steering groups to help define its implementation, building Mailmark eManifest management software and writing the first of it’s kind guide to Mailmark implementation. Fast-forward to January 2018 and the Customer Bar Code (CBC) mailings, once the most popular mailing service, has now been phased out in favour of Mailmark. Close to 90% of all bulk mail sent in the UK is now Mailmark enabled. As the use of Mailmark has climbed so has [...]

Free Online Mailsort Software Arrives 27/03/2017

By |2018-11-06T10:40:18+00:00March 21st, 2017|

Sorting mail to achieve postal discounts is a fundamental activity of every mailing house, print business or corporate print room needing to send bulk mail. It can however be a real rigmarole to get started with sortation. The need to invest in software and expertise for data preparation and artwork manipulation can itself quickly run into the tens of £000’s. This price tag and the complexity for organisations to get into direct mail can be prohibitive. That is why we are introducing MyMailing.co.uk. What is MyMailing? MyMailing.co.uk is a free to use online postal sortation service for all Royal Mail Retail bulk mail discount schemes with the exception of Mailmark (for now). The aim of MyMailing is simple. Make achieving [...]

The Software Bureau Continues to Innovate to Revolutionise Bulk Mailing

By |2017-01-12T12:13:29+00:00July 25th, 2016|

Data quality and hygiene specialist, The Software Bureau continues to deliver on its pledge, outlined at the beginning of the year, to improve the direct mail industry by implementing a major upgrade to its Mailmark eManifest management app, GeMMA. The revamped product secures GeMMA’s reputation as the most sophisticated eManifest application available on the market. The new release marks a major landmark in the evolution of Mailmark products as it enables multi-user capability for the first time. This enables any part of the process to be worked on simultaneously by different teams. For example the data team can be creating the manifests at the same time as the account handling team refining the manifest details and uploading them to the [...]

Open Standard Published for GeMMA to Improve the Mailmark Experience

By |2017-01-12T13:09:15+00:00June 18th, 2016|

In an unprecedented move, The Software Bureau has published the Open Standards for its market leading, Mailmark eManifest management process, GeMMA in a bid to both improve the Mailmark experience and attract more mailers to the bulk mail solution. Mailmark is now the most cost-effective and accountable way for mailers to send bulk mail, however the lack of continuity between application standards has been identified as a barrier. Each software application can have a different standard or data format, resulting in confusion and unnecessary costs being incurred by mailers having to handle manifest data from different sources. By publishing the open standard to GeMMA The Software Bureau provides the industry with a common platform that brings together the different software [...]

The Writing is on the Wall for CBC

By |2017-01-12T14:12:51+00:00March 11th, 2016|

If you haven’t done so already, get on board with Mailmark! If you are a Mail Producer and you aren’t yet offering Mailmark then time is running out. On 4th December last year Royal Mail restated its commitment to phasing out CBC when they announced the findings of their Mailmark migration consultation. Not only did this document confirm the intention to fully withdraw CBC in less than 2 years but it also set the scene for further price increases in January 2017. 1 month after the final nail was hammered into the CBC coffin, Royal Mail announced not 1 but 2 price increases to their Access CBC barcode service. By the end of this month (March) the first increase will [...]

4 Reasons to get Mailmark Ready by 2016

By |2017-01-12T14:32:00+00:00November 24th, 2015|

What is Mailmark? If you are a mail producer or printer that provides direct mail, you will have likely heard of Mailmark. Royal Mail launched the scheme 18 months ago with the aim to put direct mail back on the marketing map. An innovative scanning process enables mail to be tracked and monitored in a comparable way to its digital rivals, while the price point makes Mailmark the most cost effective way to send bulk mail. 4 Reasons to get Mailmark Ready by 2016 As we approach the final weeks of 2015 The Software Bureau has summarised the 4 reasons to become Mailmark ready by 2016. 1.       Price Differential is Being Increased Mailmark is already priced around 1% cheaper than [...]