Lean DM – Focus on Home Mover Tracking

By |2017-01-11T22:16:48+00:00July 29th, 2016|

Introducing Home Mover Tracking In the first in a series of 5 in-focus articles we take a closer look at home mover tracking as a component of Lean DM. Home mover tracking is about ensuring mail reaches its intended recipient when they move house. According to the Direct Marketing Association 1.5 million people move house every year in the UK and most of us don’t inform everyone that sends us mail that we have moved. The challenge for marketers is to stop the hundreds or sometimes thousands of pounds they spent capturing that prospect or customer from disappearing when they move. A Marketing No-Brainer Data decay from home movers can strike body blows to marketing return on investment figures. The [...]

The Software Bureau Continues to Innovate to Revolutionise Bulk Mailing

By |2017-01-12T12:13:29+00:00July 25th, 2016|

Data quality and hygiene specialist, The Software Bureau continues to deliver on its pledge, outlined at the beginning of the year, to improve the direct mail industry by implementing a major upgrade to its Mailmark eManifest management app, GeMMA. The revamped product secures GeMMA’s reputation as the most sophisticated eManifest application available on the market. The new release marks a major landmark in the evolution of Mailmark products as it enables multi-user capability for the first time. This enables any part of the process to be worked on simultaneously by different teams. For example the data team can be creating the manifests at the same time as the account handling team refining the manifest details and uploading them to the [...]

Growing Your Direct Mail Business

By |2017-01-12T12:21:00+00:00July 22nd, 2016|

What’s Going on in Direct Mail? It seems direct mail has had somewhat of a renaissance over the last 12 months. Royal Mail’s Mailmen campaign has been doing a sterling job providing statistics & research.  There has even financial incentives to lure organisations to add direct mail to their marketing mix. However, the underlying decline in absolute volumes continues. PWC suggest by 2023 direct mail will be just over 4bn items, down from over 10.5bn items in 2005. So if the future of the direct mail is not to be driven by volume, what trends can ambitious direct mail business owners capitalise on?  Trend 1 – Permission Late last year RNLI announced its intentions to move to an opt-in-only policy [...]