Analyse This!

By |2021-07-08T09:03:54+00:00July 7th, 2021|

A recent article published by SelectHub analysed the ten critical CRM trends to monitor for 2021 and one of the key takeaways was that analytics will play a much larger role in decision making by 2022 according to 85 per cent of marketing executives asked. In the world of CRM pretty much everything is growing. Predictions show that CRM will reach a market size of $113.5 billion by 2027 and that is driven by the evidence that companies giving a good customer experience will outperform any company competing solely (or primarily) on product and price. Customers want an experience that is convenient but there is also a trend towards an experience that is personalised. This is nothing new but having [...]