July 2023 - The Software Bureau

Those most likely to donate as a result of Direct Mail

Charity, Data accuracy, Data Hygiene, Data Processing, Data Security, GDPR, Industry, Lean DM

Those most likely to donate as a result of Direct Mail

By Martin|2023-07-21T09:18:23+00:00July 21st, 2023|

A new study, The Future of Direct Mail 2023, reinforces the effectiveness of direct mail, with the overwhelming finding that 81% of people engaging with direct mail in some way. Almost two thirds were found to have purchased a physical product as a result of receiving a piece of DM, 43% took advantage of a discount or special offer that was promoted through the mail, 35% applied for a financial product whilst 25% donated to charity as a direct result of a call to action within a mail pack. With charity fundraising suffering as a result of the cost-of-living crisis, understanding the impact of direct mail and who is most likely to respond is incredibly valuable. The report finds that, [...]

Data processing security is key data concern for 2023

By Martin|2023-07-11T13:01:31+00:00July 11th, 2023|

Our latest review of the GDPR enforcements undertaken by the ICO over the past 12 months reveals that data processing security and right of access are the most common infringements since July 2022. Almost a third (30 per cent) of the 30 recorded infringements this year pertained to Article 5, the principles relating to data processing and of these 21 per cent were for Article 5 (f) which specifies that personal data must be processed in a manner that ensures appropriate security. Sixteen per cent contravened Article 15: Right of Access by the data subject and 15 per cent were non-compliant to Article 12 (data transparency) and Article 32 (security of processing). Last year the lion’s share of enforcements (61 [...]

The Renaissance of Direct Mail Gathers Apace

By Martin|2023-07-04T18:12:32+00:00July 4th, 2023|

As you may have read in Decision Marketing recently, I was quoted as saying that direct mail was experiencing something of a renaissance; and that this in part was a result of more responsible targeting due to GDPR (which turned 5 at the back end of last month). You can read the article here: https://www.decisionmarketing.co.uk/news/gdpr-five-years-on-the-death-knell-for-lazy-marketing In case there were any doubters, my assertions have been justified by the latest set of JICMAIL results: mail effectiveness is soaring. Direct mail engagement and effectiveness reached their highest level in a year, with the Q1 2023 results showing that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a [...]