Unleashing the Magic of Mail

By |2023-09-25T12:24:44+00:00September 25th, 2023|

We are all now coming round to the fact that there's something timeless and magical about direct mail. You just have to scan the recent news headlines to see that mail’s resurgence is not a flash in the pan. According to JICMAIL its effectiveness recently reached its highest point in a year and a half, with an impressive 31 per cent of mail driving positive commercial outcomes for brands. It is also now the most trusted form of marketing by consumers and commands attention for c.2 minutes across a lifespan of 28 days in the home. Its therefore unsurprising that Marketreach has breathed new life into their "Magic of Mail" campaign, aiming to showcase the incredible attributes of physical mail [...]

Keeping Pace with AI Ethics

By |2023-09-08T12:13:43+00:00September 8th, 2023|

Artificial Intelligence (AI) has become an integral part of our lives, from voice assistants to recommendation systems and autonomous vehicles. Its transformative power has brought both remarkable advancements and profound ethical dilemmas. Recent calls from MPs urging the Prime Minister to pass new legislation for AI safety in the UK, before the EU takes the lead, have brought the spotlight back onto the importance of AI ethics and the critical role data hygiene plays in ensuring safe AI systems. The Call for AI Safety Legislation MPs are sounding an alarm, warning that the UK risks falling behind in the global AI race if comprehensive AI safety legislation is not put in place promptly. The European Union is poised to establish [...]

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