Good news for direct mail as Royal Mail extends incentives

By |2022-01-10T11:39:39+00:00January 10th, 2022|

For direct mailers it looks like 2022 is starting off on a positive note as Royal Mail confirms that it is extending all of its existing mail incentives until the end of the year. This includes the Mailmark Economy incentive which was launched last July and gives mail users the opportunity to sell more to their target audience by sending incremental advertising mail, responsible mail and partially address mail with a discount of up to 30 per cent on economy rates. Additionally, the operator has announced that from this week it is implementing an improved 14.5 per cent Mailmark Economy incentive rate for partially addressed mail, increasing from 9.3 per cent offered last year. In more good news, Royal Mail is also [...]