How lean is your DM?
As postage costs keep rising, mail has to justify its place in the marketing and customer communications toolbox all over again. The good news is it’s winning that argument, direct mail grew 4.8% overall year on year, and warm mail still returns around £9 for every £1 spent.
LeanDM is our take on the industry best practices that eliminate waste, maximise response rates and ensure a bright future for mail. It borrows Toyota’s discipline of designing out waste and applies it to the data behind a mailing.
From where we sit, processing data for producers across the industry, the divide is becoming hard to miss. The producers who’ve adopted these practices are the ones growing volumes, winning new work and watching their clients invest more in mail as the results keep improving. The ones still competing on price-per-thousand alone are seeing the opposite.
How lean is your DM?
Answer a few quick questions to unlock your unique LeanDM score — plus tailored ideas to cut waste and lift response.
Take the scorecard →For mail producers, LeanDM isn’t only about lowering postage costs for your clients, it’s about unlocking new, higher-margin data services, stickier client relationships and more mail commissioned off the back of better results.
See how lean your DM is with our 2-minute scorecard. Answer a few simple multiple-choice questions to unlock your unique score and get tailored advice on how to improve it.
