Why 25 years of experience still matters when everyone thinks matching records is easy. At first glance, deduplication seems straightforward. Compare two records. Decide whether they match. Remove the duplicate. Job done. If only it were that simple. At The Software Bureau, we've been immersed in the world of data matching and deduplication since the company was formed in 2000. In fact, our founders were building sophisticated deduplication solutions even before then. Over the past 25+ years we've helped organisations tackle some of the most complex matching challenges imaginable, processing hundreds of billions of records through our software every year. Today, SwiftDedupe helps organisations configure complex matching strategies incorporating individual, family and address-level matching, suppression hierarchies, survivorship rules, fuzzy matching [...]