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Automation vs Accuracy: Striking the Right Balance in Data Handling

By |2025-04-30T17:03:29+00:00April 30th, 2025|

New stats out this week show that last year EU regulators imposed over €1.2 billion in fines for data protection violations, including a €310 million penalty against LinkedIn for unlawful data processing practices. While the ICO has taken a more restrained approach, issuing fewer fines in 2024, the message is clear: data governance lapses can lead to significant financial and reputational damage.​ In this regulatory climate, many marketers are rightly embracing automation to streamline operations and reduce human mistakes leading to non-compliance. When combined with strong data hygiene practices, automation can drive incredible efficiency and accuracy. However, without the right safeguards in place, it can also unintentionally amplify errors — leading to wasted resources and potential regulatory risk. At The [...]

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Clean data, clear results!

By |2025-04-29T06:24:43+00:00April 29th, 2025|

April 2025 hasn’t been kind to marketers. Between economic jitters, tariff threats, and increased business taxation, UK companies are re-evaluating where they spend—and where they can see tangible returns. The latest IPA Bellwether Report for Q1 2025 confirms the squeeze, marking the first overall decline in UK marketing budgets in four years. While main media channels like out-of-home and audio have seen significant cuts (with a net balance of -6.7%), direct marketing bucks the trend. Budgets for the channel rose sharply to +9.0%, up from +5.6%—a clear signal that when the pressure is on, marketers are turning to what works. The Data-Driven Edge One of the key reasons for direct mail’s ongoing strength? Data hygiene. As marketers continue to sharpen [...]

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Why Homemover Trends Mean Marketers Must Get Smart With Address Data

By |2025-04-17T09:21:06+00:00April 17th, 2025|

The Shift from Moving to Improving New research reveals that the traditional pattern of moving up – or down – the property ladder is being replaced by a trend for staying put and adapting the current home to suit evolving needs. According to The Way We Live Now 2025 report from B&Q, flexible working and multigenerational living are driving a major rise in DIY. Nearly two-thirds of families have remodelled their homes to accommodate changing needs, and many now see their current property as their ‘forever home’. A significant number have carried out or are planning major transformations, such as extensions or reconfigurations, while others are staying put due to financial pressures like mortgage affordability or lack of deposit. Meanwhile, [...]

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Data Powers Progress – But People Still Make It Happen

By |2025-04-01T12:54:21+00:00April 1st, 2025|

We’re living in a data-first world. Whether it’s driving marketing campaigns, optimising customer experiences, or ensuring regulatory compliance, data is the fuel behind every smart decision. But while automation and AI are accelerating what’s possible, it's the human element that ensures data is collected properly, understood, and turned into action. Striking the right balance between automation and human insight is now a defining trait of high-performing organisations. Machines can process at speed and scale, but people provide context, creativity, judgement, and communication. That balance is also reflected in LinkedIn’s latest report on the 15 fastest-growing skills in the UK. Unsurprisingly, AI literacy and the ability to work with large language models are rising rapidly. But so too are deeply human [...]

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