A guide for fundraisers to the thorny issue of direct marketing compliance

By |2018-11-06T10:40:41+00:00September 28th, 2016|

Fundraising is the lifeblood of any charitable organisation. Without it the organisation ceases to exist. However, it has never been harder for fundraisers to raise money. Donation levels are down but the number of registered charities is rising. Competition is fierce and marketing is one of the most effective ways of building brand and cause awareness which has a proven correlation with donation levels. The problem is that marketing itself is a minefield. Seemingly every week a new proposal or legislative framework is mooted making it extremely difficult to keep track of what is and isn’t allowed. FPS, The Digital Economy Bill, GDPR and a new ICO are just a few of the issues charity marketers are currently facing – [...]

Lean DM – Focus On Error Reduction and Increased Revenues

By |2016-12-28T14:26:33+00:00September 6th, 2016|

We can all recount those horrible moments when we realise a mailing has gone wrong. If you are lucky the job hasn’t left the building, but invariably the first you know about it is when you receive that dreaded, irate call from the client. Then comes that sickening feeling while you retrace the steps of the job only to find the error occurred in data preparation. During a particularly high pressure week, one of the data processing team accidentally sorted the surname column of a data file independently of the other columns and every mailer was sent with an incorrect surname. With many mail producers these high impact errors can have huge financial consequences and cripple the reputation of the [...]