It was supposed to be a one-day job
When the deadline is set in stone and the brief keeps growing, the right data processing software can be the difference between meeting the deadline and winning the next job, or missing it and losing the client. I was catching up with John Knight, who runs a data bureau called DPS Direct, and has been using Cygnus for over 20 years. Anyone in this corner of the industry knows the feeling. Print has a date, the mailing has a date, the schedule gets squeezed at both ends, and the data is always the last piece to drop into place. When it slips, or the brief changes at the eleventh hour, it is the data team left to pull it out [...]
