84% of ecommerce marketers say Direct Mail delivers best ROI
According to a new report by Lob, 84% of ecommerce brand marketers agree that direct mail delivers the best ROI, response rate, and conversion rates [...]
KEEP YOUR PECR UP
Our analysis of ICO’s enforcement actions over the past 12 months (July 2023-July 2024) reveals important trends in data governance and highlights the ongoing challenges [...]
Direct mail now more impactful than ever!
The latest quarterly results from JICMAIL reveal another surge in the effectiveness of mail marketing in Q1 2024. The research finds that six percent of [...]
In Conversation with MS Society: Exclusion is Key – It’s Not What They Want, It’s What They Don’t Want That Counts
In Conversation with MS Society: Exclusion is Key - It's Not What They Want, It's What They Don’t Want That Counts In the increasingly tricky [...]
A Poignant Example of Why Deceased Suppression is so Important
There is no two ways about it, as organisations collect and use increasing amounts of data the way they handle that data has become increasingly [...]
A Data Protection Update
Last week marked the sixth anniversary of the General Data Protection Regulation (GDPR), a landmark in data protection that revolutionised how personal data is handled [...]
Top 10 sectors that fail to report data breaches revealed
As we ‘celebrate’ the 6th birthday of GDPR a new study finds that over half of all data breaches in the UK in 2023 were [...]
Unlock the Power of Precision with The Software Bureau’s Data Cleansing Solutions
Maintaining accurate and up-to-date customer contact information is not just a necessity—it’s a competitive advantage. The Software Bureau’s data cleansing solutions stand at the forefront [...]