Why direct mail is good for charities during the cost-of-living crisis
Everyone will be feeling the pinch – more expensive food, more expensive energy, more expensive fuel… more expensive everything. For charities this is not good [...]
COVID ravages business databases
The rule of thumb is that data degrades by 33 per cent per year. This means that for a consumer database comprising 3.5 million records [...]
‘Significant number’ of charities sending fundraising material to people who have asked them to stop
According to an article recently published in Third Sector Magazine a “significant number” of charities are sending fundraising communications to members of the public even [...]
Regulatory update: Why your mailing data is going to get even more valuable
The latest figures from JICMail, Royal Mail and The DMA show that direct mail is experiencing something of a resurgence. Volumes are at their highest [...]
Consent, control and security key priorities for data in 2022
We recently undertook a review of the GDPR enforcements by the ICO over the past 12 months, which revealed that lack of consent, failure to [...]
Want to drive an immediate response? Use direct mail!
A new study by the DMA has been launched investigating the effectiveness of charity marketing. The research analyses 1,057 DMA award entries housed within [...]
Direct mail volumes bounce back again!
The latest JICMAIL figures reveal that direct mail volumes are at their highest level for two years indicating the continued confidence in the channel post [...]
THE SOFTWARE BUREAU RECEIVES ROYAL MAIL SORTATION SOFTWARE ACCREDITATION
The Software Bureau has once again passed Royal Mail’s sortation test to become an accredited sortation software provider. Accredited sortation providers are proven to maximise [...]