Pureprint Lean DM Case Study
Several of our customers have adopted a Lean approach to advertising mail production. For example, world class print and marketing services business, Pureprint, who have [...]
The Huge Home Mover Opportunity
Home mover monitoring is about ensuring mail reaches its intended recipient when they move house. The property market in the UK continues to boom as [...]
Goneaway & Deceased Suppression
The pandemic has had a devastating impact on mortality rates around the world. In the UK, according to CMI, the rise in deaths during 2020 [...]
Lean DM – Focus on Intelligent Deduplication
In today’s more sustainably conscious world receiving the same piece of mail multiple times is not a good look for brands. Yet this is something [...]
Name & Address Quality
Have you ever received a piece of mail, taken a glance at the address block and had to double take? Something doesn’t look quite right. [...]
2 Trends to Grow Your Direct Mail Business
What’s Going on in Direct Mail? Direct Mail experienced a significant resurgence of interest from brands over the pandemic. Why? Because let’s face it, it [...]
A note of thanks to Judith Donovan!
This week it was announced that industry legend, Judith Donovan, is stepping down from chairing the Strategic Mail Partnership (SMP), after 14 years at the [...]
Consumers are getting more comfortable with sharing data
New research from GDMA (Global Data and Marketing Alliance) reveals that consumers are much more comfortable with, and even see a value in, sharing data [...]