Do I have your undivided attention? Maybe not… but your mail does.
Nearly two-thirds of people say that direct mail attracts their undivided attention, according to a new report from WARC and Marketreach. Exploring the impact of [...]
2024: A year for data protection regulation reform?
Following its airing at the recent King’s Speech the much-discussed Data Protection and Digital Innovation Bill (DPDI) will have its ‘remaining stages’ in the House [...]
Cost of Dirty Data: The £900 Billion Annual Burden on UK Business
Dirty data is costing the UK economy £900 billion. The impact of unclean data is estimated to stand at 20% of an organisation’s revenue. In [...]
In the mood for giving: How well-being sparks generosity through direct mail
A new academic study from the University of Massachusetts and Georgia Institute of Technology has found a connection between donor well-being and their generosity, suggesting [...]
What’s going on? Everything you need to know about DPDI in the medium term
In the realm of data protection legislation, following the recent ICO Data Protection Practitioners’ Conference 2023, it is clear that the fate of the UK's [...]
Direct mail effectiveness soars!
In the ever-evolving landscape of marketing channels, email and social media often hog the spotlight. However, the continued resurgence of mail is also hitting the [...]
Unleashing the Magic of Mail
We are all now coming round to the fact that there's something timeless and magical about direct mail. You just have to scan the recent [...]
Keeping Pace with AI Ethics
Artificial Intelligence (AI) has become an integral part of our lives, from voice assistants to recommendation systems and autonomous vehicles. Its transformative power has brought [...]