Ensuring Data Accuracy in the Age of AI: A Lesson from AI-Generated Mistakes from across the Pond
In recent months, significant incidents have highlighted the pitfalls of AI when it comes to maintaining data accuracy in public records. These events serve as [...]
Great News for the Direct Mail Industry: Time to Capitalise on the Boom!
The UK has witnessed its most significant upward revision to marketing budgets in a decade, with companies' financial prospects at their most positive in nearly [...]
61% of Marketers Increased Direct Mail Automation Investment in 2024
Recent research by SeQuel Response reveals 61% of marketers increased their investments in direct mail automation over the past year. This trend underscores the transformative [...]
84% of ecommerce marketers say Direct Mail delivers best ROI
According to a new report by Lob, 84% of ecommerce brand marketers agree that direct mail delivers the best ROI, response rate, and conversion rates [...]
KEEP YOUR PECR UP
Our analysis of ICO’s enforcement actions over the past 12 months (July 2023-July 2024) reveals important trends in data governance and highlights the ongoing challenges [...]
Direct mail now more impactful than ever!
The latest quarterly results from JICMAIL reveal another surge in the effectiveness of mail marketing in Q1 2024. The research finds that six percent of [...]
In Conversation with MS Society: Exclusion is Key – It’s Not What They Want, It’s What They Don’t Want That Counts
In Conversation with MS Society: Exclusion is Key - It's Not What They Want, It's What They Don’t Want That Counts In the increasingly tricky [...]
A Poignant Example of Why Deceased Suppression is so Important
There is no two ways about it, as organisations collect and use increasing amounts of data the way they handle that data has become increasingly [...]