Direct mail now more measurable than email!
Direct mail is now as measurable (if not more so, according to JICMAIL) than digital campaigns. For the first time JICMAIL has assessed how responsive [...]
On-prem v cloud data breaches: where is the safest place for your data?
According to the Cost of a Data Breach Report by IBM, the average total cost of a data breach for businesses in the UK stands [...]
Direct mail effectiveness soars
Direct Mail experienced something of a renaissance during the Covid years – lockdown prompted a wide scale love affair with the letterbox. People enjoyed receiving [...]
The Software Bureau adds Baby Mailing Preference Service to SwiftCore
The Software Bureau has integrated Baby Mailing Preference Service (BMPS) to its SwiftCore suppression data portfolio to give organisations specialising in baby related products and [...]
We achieve ISO27001 recertification
We are delighted to have once again been recertified for ISO27001, which we first achieved in 2019. ISO27001 is the international standard prescribing best practice [...]
Zero trust and the role of data hygiene
Massive amounts of data are being generated daily - from exercise stats compiled by wearables through to smart building monitors that collect temperature and air [...]
ICO calls for SMEs to be more data aware; we call the ICO to do more with #HelptoGrow!
The Information Commissioner is urging SMEs to check they have the right data protection practices in place to help sustain and develop their businesses. The [...]
Is now the time for innovation in the direct mailing industry?
As many of our network will know, in December we carried out a research study investigating the automation opportunity for the sector. The overwhelming finding [...]