ICO calls for SMEs to be more data aware; we call the ICO to do more with #HelptoGrow!
The Information Commissioner is urging SMEs to check they have the right data protection practices in place to help sustain and develop their businesses. The [...]
Is now the time for innovation in the direct mailing industry?
As many of our network will know, in December we carried out a research study investigating the automation opportunity for the sector. The overwhelming finding [...]
Wants.Proper.Data: Is address data still relevant?
Someone I know once sent a letter addressed: Flat 3, Large Victorian House divided into flats, at the top of a hill on a large [...]
Decision Marketing: Direct Mail revival beats rivals
Martin Rides writes for Decision Marketing about the role of mail moving forward into the new year. You can read the article here or below [...]
MIND THE GAP: THE 25% MAIL PRODUCTION AUTOMATION OPPORTUNITY
New research amongst mailing houses carried out by The Software Bureau reveals a 25 percent automation gap. The survey shows that currently two thirds of [...]
Charities need to focus on inspiring positive emotions as cost-of-living crisis starts to bite
The cost-of-living crisis is really beginning to show its teeth when it comes to charitable donations. According to the Charities Aid Foundation (CAF) UK Giving [...]
Data hygiene is all academic, isn’t it?
How alumni teams at higher education institutions can enhance relationships with past students and increase lifetime value Digital transformation scores a B+ According to a [...]