Introducing our new Trust Centre and Celebrating Another Successful ISO/IEC 27001:2022 Audit
When organisations entrust us with their data, software, and critical business processes, security is not an optional extra. It is a fundamental responsibility. That's why [...]
The Dark Art of Name & Address Deduplication
Why 25 years of experience still matters when everyone thinks matching records is easy. At first glance, deduplication seems straightforward. Compare two records. Decide whether [...]
You’ve Optimised Your Mail. Now Optimise Your People.
For years, the direct mail industry has been laser-focused on efficiency. You've cleansed your data, suppressed goneaways and deceased records, validated addresses, reduced undeliverable mail, [...]
Why Human Expertise Still Matters in Data Processing
In a world increasingly driven by automation, APIs and self-service platforms, it's easy to assume that data processing has become a commodity. Upload a file, [...]
One Customer, One Golden Record: What Chums Can Teach Us About Customer Data Quality
For many retailers, the challenge isn't attracting customers. It's maintaining an accurate view of them. Today's customers engage through multiple channels. They browse online, call [...]
LeanDM – Reducing Waste and Growing Your Business
How lean is your DM? As postage costs keep rising, mail has to justify its place in the marketing and customer communications toolbox all [...]
The Software Bureau vs matchIT
The UK on-premise and cloud data quality alternative. A practical comparison for UK data teams reviewing alternatives as matchIT support winds down. [...]
Unlocking Ultimate Data Hygiene Flexibility: Why You Shouldn’t Have to Compromise
Data hygiene is often treated as a final administrative check box for direct marketing, but it is actually one of the core drivers of enterprise [...]