Microsoft Dynamics 365 has had a marketing update introducing exciting new capabilities previewing AI and SMS features that will help marketers save time, be more productive, and design more accurate customer journeys. The Dynamics 365 June 2021 update includes improved engagement-tracking for Microsoft Teams events, email editor improvements, an option to include iCalendar files in emails, improved bounce error notifications, performance upgrades, and bug fixes.
A new area in the Marketing application called ‘Real Time Marketing’ organises these new capabilities, with the old ‘Marketing’ area being renamed to ‘Outbound Marketing.’
The update provides an AI-assisted asset library that automatically tags images related to the content. When marketers are producing email content, they will be given image suggestions based on their content keywords, saving time if they have a large library of assets. In addition, marketers can now try SMS sends to end-users as well as push notifications to Android and iOS.
As any marketer will know, improvements to Microsoft Dynamics 365 can only make their lives easier, however, a marketer’s database derives its strength from its relevance. That’s why Clean Contacts, powered by The Software Bureau, has launched Free Data Health Check so that Microsoft Dynamics 365 customers can identify exactly how much of their data is inaccurate. The solution which requires no financial commitment is available on AppSource or via www.clean-contacts.co.uk and is secure and easy to set up. This means all marketers can ensure that they have an updated database to fully take advantage of the updates in Microsoft Dynamics 365.