Royal Mail Ramps Up Its ‘Totally Mailed It’ Campaign
Royal Mail Marketreach’s Totally Mailed It campaign is back—and it’s bigger than ever. This time, they’ve brought marketing heavyweight Mark Ritson on board to champion [...]
The Data Breach Epidemic: A Wake-Up Call for Data Hygiene
Earlier this month, cybersecurity researcher Jeremiah Fowler uncovered an unsecured database containing over 184 million login credentials. This trove included usernames and passwords for major [...]
A £66.6bn Vote of Confidence: Why Advertising Is the Engine of the UK Economy (and What Keeps It Running Smoothly)
The UK’s advertising and marketing industry has just delivered a resounding message of economic strength. According to Advertising Pays 2025, a landmark report from think [...]
What’s Going on with the Data (Use and Access) Bill?
On 14th May 2025, the UK’s Data (Use and Access) Bill reached a critical stage in Parliament, following heated debate over its implications for AI, [...]
Why the Campaign for Better Data Matters — and Why Data Hygiene is the Foundation
At The Software Bureau, we welcome the Market Research Society’s Campaign for Better Data. While it may sit adjacent to our core area of data [...]
Automation vs Accuracy: Striking the Right Balance in Data Handling
New stats out this week show that last year EU regulators imposed over €1.2 billion in fines for data protection violations, including a €310 million [...]
Clean data, clear results!
April 2025 hasn’t been kind to marketers. Between economic jitters, tariff threats, and increased business taxation, UK companies are re-evaluating where they spend—and where they [...]
Why Homemover Trends Mean Marketers Must Get Smart With Address Data
The Shift from Moving to Improving New research reveals that the traditional pattern of moving up – or down – the property ladder is being [...]