Charity AI Task Force: Bringing the Third Sector Up to Speed
As artificial intelligence continues to reshape industries, concerns are growing that charities are being left behind in the race to harness its potential. To address [...]
ICO launches Direct Marketing Advice Generator
The ICO has launched a Direct Marketing Advice Generator, designed to help organisations quickly understand their obligations under the Privacy and Electronic Communications Regulations (PECR) [...]
Why Data Hygiene Is More Than Just a Marketing Problem
When we talk about data hygiene, many think of marketing—clean contact lists, accurate segmentation, and reduced direct mail returns or email bounce rates. But poor [...]
Charities Potentially Secure £290m Boost Following Data Bill Amendment
Charity marketers are celebrating a major win after the UK Government backed an amendment to the Data (Use & Access) Bill, extending the ‘soft opt-in’ [...]
Is the Public Sector Ready for the Government’s Turbocharged AI Strategy?
The UK government has unveiled an ambitious plan to harness artificial intelligence (AI) as a catalyst for national renewal, aiming to revolutionise public services and [...]
CMO Superpowers for 2025!
Happy New Year! As we step into a shiny new January, it's the perfect time for reflection and setting intentions not just personally, but professionally [...]
Automation in 2025
As we approach 2025, a new report reveals that direct mail automation is poised to transform marketing strategies, combining the power of personalisation, efficiency, and [...]