What’s Going on with the Data (Use and Access) Bill?
On 14th May 2025, the UK’s Data (Use and Access) Bill reached a critical stage in Parliament, following heated debate over its implications for AI, [...]
Why the Campaign for Better Data Matters — and Why Data Hygiene is the Foundation
At The Software Bureau, we welcome the Market Research Society’s Campaign for Better Data. While it may sit adjacent to our core area of data [...]
Automation vs Accuracy: Striking the Right Balance in Data Handling
New stats out this week show that last year EU regulators imposed over €1.2 billion in fines for data protection violations, including a €310 million [...]
Clean data, clear results!
April 2025 hasn’t been kind to marketers. Between economic jitters, tariff threats, and increased business taxation, UK companies are re-evaluating where they spend—and where they [...]
Why Homemover Trends Mean Marketers Must Get Smart With Address Data
The Shift from Moving to Improving New research reveals that the traditional pattern of moving up – or down – the property ladder is being [...]
Data Powers Progress – But People Still Make It Happen
We’re living in a data-first world. Whether it’s driving marketing campaigns, optimising customer experiences, or ensuring regulatory compliance, data is the fuel behind every smart [...]
23andMe Collapse Sparks Urgent Questions About Data Responsibility
Once a Silicon Valley darling, DNA testing company 23andMe has now gone into administration—leaving behind not just a troubled balance sheet, but a trove of [...]
Why accurate data matters for outdated demographics
According to a study by Adlook marketers and agencies are wasting budgets and raising privacy concerns by relying on outdated demographic targeting. The research reveals [...]