Automation vs Accuracy: Striking the Right Balance in Data Handling
New stats out this week show that last year EU regulators imposed over €1.2 billion in fines for data protection violations, including a €310 million [...]
Clean data, clear results!
April 2025 hasn’t been kind to marketers. Between economic jitters, tariff threats, and increased business taxation, UK companies are re-evaluating where they spend—and where they [...]
Why Homemover Trends Mean Marketers Must Get Smart With Address Data
The Shift from Moving to Improving New research reveals that the traditional pattern of moving up – or down – the property ladder is being [...]
Data Powers Progress – But People Still Make It Happen
We’re living in a data-first world. Whether it’s driving marketing campaigns, optimising customer experiences, or ensuring regulatory compliance, data is the fuel behind every smart [...]
23andMe Collapse Sparks Urgent Questions About Data Responsibility
Once a Silicon Valley darling, DNA testing company 23andMe has now gone into administration—leaving behind not just a troubled balance sheet, but a trove of [...]
Why accurate data matters for outdated demographics
According to a study by Adlook marketers and agencies are wasting budgets and raising privacy concerns by relying on outdated demographic targeting. The research reveals [...]
Direct mail read rates rocket!
Direct mail continues to be one of the most effective marketing channels, with the latest JICMail data revealing that 77% of mail was read or [...]
Why Data Hygiene Should Be a Top Priority for Local Councils
Local councils handle vast amounts of personal data, from council tax records to voter registration and social services. Yet, poor data hygiene remains a widespread [...]