Winning new clients with Royal Mail

Since its privatisation in late 2015 Royal Mail have become more proactive in their approach to growing the use of mail. Mailmark is of course the most prominent scheme introduced by Royal Mail in recent years, however one of the postage providers lesser known programmes is Mail Made Easy. An introducer programme aimed at connecting first time mail users with direct mail providers. Since its inception the scheme has led to the introduction of 600 organisations to direct mail providers, 75% of which become regular direct mail users. If you provide direct mail services and you are looking for a zero cost marketing channel, this scheme is very much worth considering.

How it Works

A generous discount of up to 30% of the postage is offered to first time users to entice them to trial the channel. Direct mail providers benefit from 2 potential sources of enquiries. Organisations may find their way to the Mail Made Easy website in response to an online search or some outbound marketing activity from Royal Mail. From here they can browse the directory to find a direct mail partner and complete a contact form to register the interest. Or perhaps the more lucrative route is the direct referral from a sales person at Royal Mail. In this scenario the sales person at Royal Mail has already undertaken some initial dialogue and uncovered potential uses for mail at the organisation. The Royal Mail sales person then makes the connection between the new mail user and a suitable direct mail provider who can pick up the project and fulfil it directly with the client.

Get Started

This scheme is free to join for qualifying direct mail providers and really does seem to be a win-win for all parties. Register your interest in joining the directory here

By |2018-11-06T10:40:24+00:00April 12th, 2017|

About the Author:

Martin Rides has 30 years’ experience in the world of Data & Direct Mail. He has worked across many areas of the industry including agencies, mail production and data bureaux. After 9 years running a specialist Direct Mail consulting practice, Martin returned to The Software Bureau as Managing Director in 2015.