When it comes to customer data, accuracy isn’t a “nice to have” — it’s the difference between reaching your audience and wasting money. Out-of-date or inaccurate contact data drives up costs, damages customer relationships, and makes your organisation look sloppy.

Let’s put it into perspective: last month alone, Royal Mail made 57,442 changes to the Postcode Address File (PAF). That’s not an annual figure, that’s a monthly update. Streets get renamed, new addresses are added, businesses move, people relocate — and the PAF is constantly shifting to reflect this. If your database isn’t keeping pace, you’re already behind.

There’s really no excuse for poor address management anymore. The tools are out there, and they’re not just good — they’re automated, scalable, and designed to keep your contact data sharp.

At The Software Bureau, we’ve built solutions to make this as painless as possible. Whether you need an on-premise setup or prefer the flexibility of the Cloud, our Cygnus & SwiftCore platforms give you a suite of address management options to fit your needs.

Here’s what that means in practice:

  • Automated updates: Our SwiftCore PAF API makes it simple to keep your address data in sync with the latest Royal Mail changes.

  • Scalability: We process over 100 million records every month, and that number is climbing daily.

  • Real-time insight: All of your management information is centralised in a single online portal, updated in real time. No blind spots, no excuses.

Maintaining accurate contact data isn’t about ticking boxes for compliance — it’s about running a smarter, more efficient operation that delivers for your customers. Ignore it, and you’re paying the price in wasted campaigns, returned mail, and lost trust.

With nearly 60,000 address changes a month, keeping up manually is impossible. But with the right tools in place, you don’t need to think about it. SwiftCore does the heavy lifting, so your data is always one step ahead.

Don’t let inaccurate data drag your business down. Keep it clean, keep it current, and keep it SwiftCore.