Royal Mail Marketreach’s Totally Mailed It campaign is back—and it’s bigger than ever. This time, they’ve brought marketing heavyweight Mark Ritson on board to champion direct mail’s proven role in high-performing, multichannel campaigns.

Ritson joins a powerful line-up of industry advocates including Rory Sutherland (Ogilvy), Nathan Ansell (Waitrose), and Andrew Tindall (System1), all making the case for mail as a modern, measurable, and meaningful channel.

The campaign itself is rolling out across multiple touchpoints, including eye-catching digital out-of-home (OOH) formats in London and Manchester, prime sites in Shoreditch, targeted social and display activity, podcast ads, and a bespoke direct mail pack sent directly to marketers. The message is clear: in an environment of tightening budgets and pressure to prove ROI, direct mail is a performance-led channel that truly delivers.

And that’s where The Software Bureau comes in.

Data-Led Direct Mail

As Ritson puts it, “When mail is done well… it remains one of the great connections between companies and customers.” Doing mail well starts with getting the data right—something The Software Bureau has been helping clients achieve for over two decades.

The effectiveness of mail depends on precision targeting, accurate data hygiene, and streamlined campaign execution. Our technology and services underpin the kind of precision and reliability that make direct mail campaigns possible, ensuring every mail piece reaches the right person, with the right message, at exactly the right moment.

Proven Results Backed by Research

The Totally Mailed It campaign isn’t just built on bold creative and strong advocates—it’s underpinned by robust evidence. Research from Marketreach and WARC shows that campaigns incorporating direct mail are 52% more likely to deliver ROI benefits and 43% more likely to drive profit uplifts. Moreover, 58% of mail is kept, shared, or saved for future reference—demonstrating the long-lasting impact of the channel.

With the right data infrastructure and smart execution, direct mail doesn’t just complement the marketing mix—it elevates it.

At The Software Bureau, we’re proud to support the kind of intelligent, results-driven campaigns that prove, once again, direct mail has totally nailed it!

Get in touch if you would like more information on how we can help you get your data in order!