Direct mail effectiveness soars!
In the ever-evolving landscape of marketing channels, email and social media often hog the spotlight. However, the continued resurgence of mail is also hitting the [...]
Unleashing the Magic of Mail
We are all now coming round to the fact that there's something timeless and magical about direct mail. You just have to scan the recent [...]
Keeping Pace with AI Ethics
Artificial Intelligence (AI) has become an integral part of our lives, from voice assistants to recommendation systems and autonomous vehicles. Its transformative power has brought [...]
Attention please! DM proven to be a high attention channel
A year-long, in-depth study conducted by JICMAIL has revealed that on average, a direct mail piece holds consumer attention for 108 seconds. Similarly, partially addressed [...]
Data Breach Debacle: Electoral Commission’s 300-Day Delay in UK’s Largest Hack in History!
On the ICO website it clearly states that organisations suffering data breaches must report it within 72 hours of being made aware of the breach. [...]
Direct marketing spend at highest level since 2006
The ongoing cost-of-living crisis has had a big impact on media spend, the latest IPA Bellwether report reveals. Main media budgets encompassing TV, online, radio [...]
Those most likely to donate as a result of Direct Mail
A new study, The Future of Direct Mail 2023, reinforces the effectiveness of direct mail, with the overwhelming finding that 81% of people engaging with [...]
Data processing security is key data concern for 2023
Our latest review of the GDPR enforcements undertaken by the ICO over the past 12 months reveals that data processing security and right of access [...]