Lockdown was a difficult time for all of us, and we hope all our clients managed to get through the period without too much difficulty or disruption.
We know that mail volumes were significantly down on the same period the previous year, and especially with advertising mail. Business mail however held up reasonably well in comparison, with a relatively small reduction in volume.
Despite these falling volumes though, interaction with mail received through the door rose to record levels. What was both interesting and encouraging, was that this growth was particularly strong with advertising mail and door drops. This means that physical mail maintains a very important position in the marketing mix.
JICMAIL has undertaken some exhaustive research in this area and we are pleased to be able to share their findings with our customers. The link below will provide access to the report produced by Royal Mail MarketReach* – we encourage all of you to have a read.
Mail Interaction During Lockdown