Dirty data is costing the UK economy £900 billion. The impact of unclean data is estimated to stand at 20% of an organisation’s revenue. In 2023 revenue of UK business is thought to total £4.5 trillion meaning that failing to keep customer data up-to-date cost £900bn. In terms of the impact of this on individual businesses, a single ‘inaccurate’ customer record is currently costs an organisation £81.11. Experian research reveals that 22% of customer records within the average database are inaccurate. This means that an organisation with a database comprising 500,000 customer records could be looking at a £811,000 cost to the business. The retail sector was found to have the highest associated cost of unclean data at £300bn, whilst [...]