#DMA Archives - The Software Bureau

Data Breach Debacle: Electoral Commission’s 300-Day Delay in UK’s Largest Hack in History!

By Martin|2023-08-10T08:42:57+00:00August 10th, 2023|

On the ICO website it clearly states that organisations suffering data breaches must report it within 72 hours of being made aware of the breach. Lets be clear 72 hours. That equates to three days, Not the 300 days it has taken the Electoral Commission to fess up to THE BIGGEST data breach in UK history. For those that have missed the headlines The Electoral Commission reported a breach on 8th August 2023 having discovered in October 2022 that hackers were playing fast and loose with its systems since August 2021. This includes unfettered access to the names and addresses of at least 40 million people registered to vote between 2014 and 2022. Oh dear. The eagle eyed of you [...]

The Software Bureau adds Baby Mailing Preference Service to SwiftCore

By Martin|2023-03-09T10:07:00+00:00March 9th, 2023|

The Software Bureau has integrated Baby Mailing Preference Service (BMPS) to its SwiftCore suppression data portfolio to give organisations specialising in baby related products and services more control over their direct marketing. BMPS, a not-for-profit service managed by the DMA, is a specific preference service which enables bereaved parents to opt-out of receiving baby-oriented direct marketing communications including mail, email, SMS and phone calls. Most parents and parents-to-be are happy to receive communications from relevant brands at this exciting time, but in the UK sadly one in five pregnancies fall victim to a miscarriage and almost 3,000 a year result in a still birth. The BMPS enables those affected by miscarriage and stillbirth the opportunity to stop unwanted communications at [...]