A Blueprint for Direct Mail Quality – Lean DM

By |2017-01-12T14:18:41+00:00February 1st, 2016|

We have all heard the story of Henry Ford. He modeled the first assembly lines and pioneered mass production in the early part of the 20th century. Many of the concepts introduced by Ford were to become the precursors to lean manufacturing, one such concept was his focus on quality. Ford is famously quoted saying ‘Quality means doing it right when no one is looking’. Applying this mantra of ‘doing it right’ to direct mail raises a number of questions. For instance do you know of any mail producers or printers who claim to offer anything other than exceptional quality products and service? Can you genuinely articulate how the quality of your direct mail service is distinctively different to a [...]

Cygnus Accreditation Launched

By |2017-01-12T14:46:32+00:00September 7th, 2015|

In response to industry demand The Software Bureau is launching The Cygnus Academy, a series of accreditations covering data processing for direct mail production and data hygiene. The accreditations can be gained by attending examined training courses, which will take place around the country throughout the year. The training courses will be offered in three levels; introductory, intermediate and advanced and are open to anyone in the industry, not just Cygnus users. Overview of courses Introductory level: This course is aimed at new recruits and those that have little knowledge of using Cygnus. The course, entitled ‘An Introduction to Cygnus’, will ensure they are capable of not only using the software on a productive level, but also have a rudimentary [...]