#emailmarketing Archives - The Software Bureau

The Software Bureau Partners with Kickbox to Offer Integrated Email Verification Through Data Bureau Service

Data Hygiene, Email

The Software Bureau Partners with Kickbox to Offer Integrated Email Verification Through Data Bureau Service

By Martin|2025-07-09T13:12:10+00:00July 9th, 2025|

The Software Bureau, a leader in data processing automation and hygiene services, has today announced a strategic partnership with Kickbox, a global provider of email verification technology. This collaboration introduces a new batch email verification service within The Software Bureau’s industry-leading Data Bureau service. The integration allows organisations to verify large volumes of email addresses before broadcast, helping ensure cleaner, more accurate data sets, enhanced deliverability, and greater campaign performance. “Email remains one of the most effective direct marketing channels, but only when it reaches a real person’s inbox,” said Martin Rides, Managing Director of The Software Bureau. “Our partnership with Kickbox gives our clients access to enterprise-grade email verification, seamlessly embedded within our Data Bureau service” Key Benefits of [...]

Charities Potentially Secure £290m Boost Following Data Bill Amendment

By Martin|2025-01-24T10:51:10+00:00January 24th, 2025|

Charity marketers are celebrating a major win after the UK Government backed an amendment to the Data (Use & Access) Bill, extending the ‘soft opt-in’ provision to third-sector fundraising. This development follows a robust lobbying campaign led by the DMA. Soft-opt in becoming a reality for charities The ‘soft opt-in,’ a rule allowing organisations to send marketing emails to individuals who have previously engaged with them, was initially excluded from the new bill after being present in its predecessor, the Data & Digital Information Bill. In response, the DMA issued a letter in November to the Secretary of State for Science, Innovation & Technology, Peter Kyle, urging the Government to reconsider. Research prepared to support the amendment found that charities [...]

Why direct mail is good for charities during the cost-of-living crisis

By Martin|2022-08-12T10:16:36+00:00August 12th, 2022|

Everyone will be feeling the pinch – more expensive food, more expensive energy, more expensive fuel… more expensive everything. For charities this is not good news, as when household expenditure rises, donations dwindle. As a result, two marketing objectives take precedence at this difficult time: The retention of existing donors The recruitment of spontaneous one-off gifts For objective No.1 data plays an important role. It is critical that charities are reaching out to their regular donors in a meaningful way to ensure that the relationship is maintain, particularly if the donations dry up during this exceedingly difficult period for many households. Contacting people that have moved house (and despite the depressing economic climate, home moves are still far outstripping those [...]