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The Software Bureau Becomes Employee-Owned

By |2025-09-03T12:40:56+00:00September 2nd, 2025|

FOR IMMEDIATE RELEASE 2nd September 2025 The Software Bureau Becomes Employee-Owned (And Nothing’s Changing – Good News, Right?) Croydon, UK – Friday 29th August, The Software Bureau officially transferred ownership to an Employee Ownership Trust (EOT). This move, made by our shareholders, locks in a future owned by the people who make it tick: our employees, not some corporate overlord. Rest assured, business remains business as usual. Why EOT? Because lasting value isn’t built overnight. At The Software Bureau, we’ve spent the past quarter-century building more than just cutting-edge data-marketing software. We’ve built a family. With a team of 19 devoted professionals, each with at least eight years under their belt (and some here for the full 25-year ride), we [...]

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CMO Superpowers for 2025!

By |2025-01-08T09:32:27+00:00January 8th, 2025|

Happy New Year! As we step into a shiny new January, it's the perfect time for reflection and setting intentions not just personally, but professionally too. For marketers, the start of the year presents a prime opportunity to realign strategies and embrace new approaches that drive success. The annual CMO Barometer 2025, a collaboration between Serviceplan Group and the University of St Gallen (HSG), reveals that this year CMOs will need to harness three essential superpowers to thrive—or risk irrelevance in a rapidly shifting landscape. The required superpowers? Analytical Mastery: The ability to interpret complex customer data and transform it into actionable strategies. Creative Agility: Leading with vision and flexibility to navigate dynamic market changes. Human-Centric Insights: A deep understanding [...]

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Automation in 2025

By |2024-12-04T15:03:27+00:00December 16th, 2024|

As we approach 2025, a new report reveals that direct mail automation is poised to transform marketing strategies, combining the power of personalisation, efficiency, and sustainability like never before.  Recent data from SeQual shows 61% of marketers increased their investment in direct mail automation in 2024, and the trend is accelerating.  With the global direct mail automation software market projected to grow at a compound annual growth rate (CAGR) of 24.3%, reaching $3.99 billion by 2030, the potential for this channel is undeniable. Unlocking New Possibilities with Automation Advances in artificial intelligence (AI) are enabling hyper-personalisation, allowing marketers to tailor messages not just by name but by preferences, behaviours, and even predicted future actions. This level of precision is already [...]

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