The latest JICMAIL figures reveal that direct mail volumes are at their highest level for two years indicating the continued confidence in the channel post pandemic. This is reinforced by the commercial effectiveness of the medium which sees mail continue to drive digital customer engagement, footfall into physical stores and purchases at the same level it did this time last year.  However, with the cost-of-living crisis now truly showing its teeth arguably direct mail is working harder today than it was even during the pandemic. This is a result of the difficulty in driving consumer response in the wake of stressed consumer wallets and squeezed household budgets. The travel and hospitality sectors experienced the largest growth in direct mail usage [...]