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UK’s Data Deal with EU at Risk as New Law Sparks Industry Debate

By |2025-06-30T06:49:51+00:00June 30th, 2025|

The recently passed Data (Use & Access) Act 2025 has hit a nerve across industries, with concerns mounting over its impact on UK businesses and their vital data flows with the EU. While the Government insists the new law will simplify compliance and boost innovation, critics – including the Law Society of England & Wales and privacy campaigners argue that it threatens the UK’s data adequacy status with Brussels. The EU has extended the current adequacy agreement by six months to December 27, 2025, but a formal review is underway. If adequacy is withdrawn, it could jeopardise the free flow of personal data, putting £161bn in trade at risk and creating barriers for UK companies operating internationally. Tensions are rising. [...]

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Update on the UK Data (Use & Access) Act – and Why Clean Data Is More Crucial Than Ever

By |2025-06-18T11:26:49+00:00June 18th, 2025|

On 11 June 2025, UK Parliament completed the final round of “ping‑pong” over the Data (Use and Access) Bill in the House of Lords, paving the way for Royal Assent and its conversion into the Data (Use and Access) Act 2025 This is a major milestone in updating the UK’s data protection landscape post‑Brexit—and it signals that smart, responsible data use is now firmly on the national agenda. What You Should Know The Act introduces several important refinements: A staggered roll‑out of updated UK GDPR provisions, including relaxed rules around cookies, Data Subject Access Requests (DSAR), automated decision‑making, and strengthened provisions for scientific research A formal category of “recognised legitimate interests”, clarifying when data can be used without a full [...]

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Royal Mail Ramps Up Its ‘Totally Mailed It’ Campaign

By |2025-06-11T13:13:25+00:00June 11th, 2025|

Royal Mail Marketreach’s Totally Mailed It campaign is back—and it’s bigger than ever. This time, they’ve brought marketing heavyweight Mark Ritson on board to champion direct mail’s proven role in high-performing, multichannel campaigns. Ritson joins a powerful line-up of industry advocates including Rory Sutherland (Ogilvy), Nathan Ansell (Waitrose), and Andrew Tindall (System1), all making the case for mail as a modern, measurable, and meaningful channel. The campaign itself is rolling out across multiple touchpoints, including eye-catching digital out-of-home (OOH) formats in London and Manchester, prime sites in Shoreditch, targeted social and display activity, podcast ads, and a bespoke direct mail pack sent directly to marketers. The message is clear: in an environment of tightening budgets and pressure to prove ROI, [...]

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The Data Breach Epidemic: A Wake-Up Call for Data Hygiene 

By |2025-06-02T14:59:09+00:00June 2nd, 2025|

Earlier this month, cybersecurity researcher Jeremiah Fowler uncovered an unsecured database containing over 184 million login credentials. This trove included usernames and passwords for major platforms such as Google, Apple, Microsoft, Facebook, Instagram, and Snapchat, as well as sensitive data from bank accounts, health services, and government portals. Alarmingly, the database was unencrypted and publicly accessible, making it a "cybercriminal's dream".  Closer to home, you can’t fail to have missed M&S’ significant cyberattack, leading to the theft of customer data, including contact details and order histories. The breach disrupted online operations and is projected to cost the company approximately £300 million in lost operating profit. The attack was reportedly executed by the cybercriminal group Scattered Spider, exploiting vulnerabilities in third-party [...]

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