#marketreach Archives - The Software Bureau

Do I have your undivided attention? Maybe not… but your mail does.

By Martin|2023-12-06T16:48:11+00:00December 6th, 2023|

Nearly two-thirds of people say that direct mail attracts their undivided attention, according to a new report from WARC and Marketreach. Exploring the impact of mail in an attention-scarce world, the study reveals how much attention people are giving their mail across different mail types, the value of this attention, and the role of mail in comparison to other media and within the media mix. The study is based on research by Marketreach and Blue Yonder involving 1,475 pieces of mail. The findings reveal that: 63% of people give their mail their undivided attention The average time spent with direct mail is 108 seconds The average piece of direct mail persuaded 16% of recipients to consider the brand, with 9% [...]

Unleashing the Magic of Mail

By Martin|2023-09-25T12:24:44+00:00September 25th, 2023|

We are all now coming round to the fact that there's something timeless and magical about direct mail. You just have to scan the recent news headlines to see that mail’s resurgence is not a flash in the pan. According to JICMAIL its effectiveness recently reached its highest point in a year and a half, with an impressive 31 per cent of mail driving positive commercial outcomes for brands. It is also now the most trusted form of marketing by consumers and commands attention for c.2 minutes across a lifespan of 28 days in the home. Its therefore unsurprising that Marketreach has breathed new life into their "Magic of Mail" campaign, aiming to showcase the incredible attributes of physical mail [...]