Lean DM – Focus on Goneaway and Deceased Suppression

By |2017-01-11T22:10:53+00:00August 10th, 2016|

Around 1.5 million people move house each year and over 500,000 people unfortunately pass away. This level of constant change can lead to data decaying at rates of over 30% per year for some organisations. The Office of National Statistics estimate up to 110 items of mail can be sent to the deceased in the 12 months after their death. Sending mail to people who have died or moved house is more than just a waste of printing and postage costs. When a business chooses to send mail without removing these recipients the only message being communicated is ‘the brand does not care about its customers’. Relatives of the deceased or new occupants are of course highly likely to see [...]

Lean DM – Focus on Home Mover Tracking

By |2017-01-11T22:16:48+00:00July 29th, 2016|

Introducing Home Mover Tracking In the first in a series of 5 in-focus articles we take a closer look at home mover tracking as a component of Lean DM. Home mover tracking is about ensuring mail reaches its intended recipient when they move house. According to the Direct Marketing Association 1.5 million people move house every year in the UK and most of us don’t inform everyone that sends us mail that we have moved. The challenge for marketers is to stop the hundreds or sometimes thousands of pounds they spent capturing that prospect or customer from disappearing when they move. A Marketing No-Brainer Data decay from home movers can strike body blows to marketing return on investment figures. The [...]

Proposals for a Fundraising Preference Service

By |2017-01-12T14:09:25+00:00April 8th, 2016|

Response to discussion paper by Martin Rides, Managing Director, The Software Bureau Please find below our response to the Fundraising Preference Service discussion paper and questions raised within. We believe it is crucial that software providers, such as ourselves, are engaged early on in the design and development process to ensure that the FPS is fit for purpose and works effectively for consumers and fundraisers alike. It is for this reason that organisations such as Royal Mail consult with us and our peers when implementing initiatives such as Mailmark. Worst case scenario for FPS is to introduce a solution that fails to stop unwanted solicitations or stymies legitimate fundraising opportunities for charities that desperately need the donations.   Scope It [...]