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SwiftCore Surpasses 3 Billion Records Processed: A Landmark Achievement for Data Quality

By |2026-07-08T10:11:27+00:00July 8th, 2026|

We're proud to announce that the SwiftCore Platform has now processed more than 3 billion records since launch. This latest milestone represents far more than an impressive number. It reflects the growing demand for high-quality data, the confidence our customers place in our technology, and the proven scalability of a platform that powers some of The Software Bureau's most trusted solutions. As organisations continue to place increasing importance on data accuracy, compliance, customer insight, and operational efficiency, SwiftCore has established itself as the engine driving data quality innovation across our product portfolio and beyond. A Cloud-Native Data Quality Platform Built for Scale Hosted on the Microsoft Azure Cloud, SwiftCore delivers enterprise-grade data quality services through a powerful suite of APIs [...]

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Why Regular Data Cleansing Is Essential for Modern Brands

By |2026-05-21T11:31:10+00:00May 21st, 2026|

Customer data is one of the most valuable assets any organisation owns. It powers marketing, customer experience, compliance and revenue growth. Yet without ongoing maintenance, even the strongest datasets deteriorate rapidly. People move home. People pass away. Contact details change. And when your data is out of date, the impact is immediate and costly. The Real Cost of Dirty Data Data decay is not a slow problem. It is constant and compounding. Without regular cleansing, organisations face: Wasted Budget Marketing campaigns targeting inaccurate or outdated records result in: Unnecessary print and postage costs Reduced response rates Lower overall ROI Reputational Damage Contacting individuals who have moved or, worse, deceased individuals can create deeply negative customer experiences and erode brand trust. [...]

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Data Cleansing Cadence: Why “Set and Forget” Is Costing You More Than You Think

By |2026-01-21T13:45:32+00:00January 21st, 2026|

I joined a great webinar today hosted by Paragon and the DMA, where one of the topics covered by Hannah Stapleford really stood out to me: Data Hygiene Cadence. I have to admit, I initially had to look up the word cadence. In simple terms, it means a regular and repeated pattern of activity. Once I had done that, it struck me just how perfectly the term describes where brands need to be when it comes to managing data quality within their customer data environments. Hannah was absolutely spot on, and she shared a couple of statistics that make this topic impossible to ignore: Around 10 percent of the UK population moves home each year Around 1 percent of the [...]

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Why Processing Customer Data Against Change of Address Files is Crucial for Business Success

By |2026-01-14T12:45:08+00:00January 14th, 2026|

Every year, UK businesses waste £1 billion on mistargeted mailings: sending communications to people who have moved or even passed away. Beyond the financial cost, this erodes brand reputation and risks GDPR non-compliance. With 3.5 million households moving annually and 548,000 deaths each year, customer data decays at an alarming rate. This is why processing your data against Change of Address (COA) datasets is not just best practice; it is essential. What Are COA Data Sets? Change of Address files, such as Royal Mail’s National Change of Address (NCOA) and Experian’s Absolute Contacts, identify when a person has moved and provide their new address. These datasets allow businesses to: Suppress goneaways (people who have moved and not informed you). Update [...]

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Automating Direct Mail and Data Cleansing Workflows: Why the Future Will Not Wait

By |2025-09-18T09:13:49+00:00September 18th, 2025|

At The Software Bureau, we know that efficiency is no longer a luxury. In a world driven by AI, robotics and real-time data, the old ways of processing information are about as modern as a fax machine. Manual data handling, endless spreadsheets and clunky batch processes might have worked once, but today they slow businesses down. That is why we built our SwiftCore Suite of API-led software applications. Designed to integrate seamlessly with no-code and low-code automation platforms, our technology allows organisations to automate direct mail production, postal sortation and data cleansing at scale. Whether you need a simple daily routine or a complex, multi-step workflow running continuously, we provide the tools to make it happen. The Case for Automation [...]

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CRM market set to more than double in 7 years with SMEs driving growth

By |2021-04-23T10:53:38+00:00April 23rd, 2021|

The global CRM market size is expected to gain momentum by reaching $128.97 billion by 2028 from $58.04 billion in 2021, a CAGR growth rate of 12.1 per cent, according to a new report from Fortune Business Insights In just one year the market has grown by an estimated $6 billion, despite the global economic slowdown caused by covid. However, looking forward, factors such as increasing focus on digitisation as a result of the pandemic are expected to boost demand around the world. Increasingly organisations are adopting automated and real-time tracking solutions to ensure enhanced customer experience and high operational efficiency. This has led to a CAGR of 10.1 per cent in 2020 and Fortune Business Insights expects exponential growth in the forthcoming years. [...]

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Lean DM – Focus on Goneaway and Deceased Suppression

By |2017-01-11T22:10:53+00:00August 10th, 2016|

Around 1.5 million people move house each year and over 500,000 people unfortunately pass away. This level of constant change can lead to data decaying at rates of over 30% per year for some organisations. The Office of National Statistics estimate up to 110 items of mail can be sent to the deceased in the 12 months after their death. Sending mail to people who have died or moved house is more than just a waste of printing and postage costs. When a business chooses to send mail without removing these recipients the only message being communicated is ‘the brand does not care about its customers’. Relatives of the deceased or new occupants are of course highly likely to see [...]

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Lean DM – Focus on Home Mover Tracking

By |2020-03-05T15:48:54+00:00July 29th, 2016|

Introducing Home Mover Tracking In the first in a series of 5 in-focus articles we take a closer look at home mover tracking as a component of Lean DM. Home mover tracking is about ensuring mail reaches its intended recipient when they move house. According to the Direct Marketing Association 1.5 million people move house every year in the UK and most of us don’t inform everyone that sends us mail that we have moved. The challenge for marketers is to stop the hundreds or sometimes thousands of pounds they spent capturing that prospect or customer from disappearing when they move. A Marketing No-Brainer Data decay from home movers can strike body blows to marketing return on investment figures. The [...]

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Proposals for a Fundraising Preference Service

By |2017-01-12T14:09:25+00:00April 8th, 2016|

Response to discussion paper by Martin Rides, Managing Director, The Software Bureau Please find below our response to the Fundraising Preference Service discussion paper and questions raised within. We believe it is crucial that software providers, such as ourselves, are engaged early on in the design and development process to ensure that the FPS is fit for purpose and works effectively for consumers and fundraisers alike. It is for this reason that organisations such as Royal Mail consult with us and our peers when implementing initiatives such as Mailmark. Worst case scenario for FPS is to introduce a solution that fails to stop unwanted solicitations or stymies legitimate fundraising opportunities for charities that desperately need the donations.   Scope It [...]

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