#advertising Archives - The Software Bureau

A £66.6bn Vote of Confidence: Why Advertising Is the Engine of the UK Economy (and What Keeps It Running Smoothly)

By Martin|2025-05-21T11:38:58+00:00May 21st, 2025|

The UK’s advertising and marketing industry has just delivered a resounding message of economic strength. According to Advertising Pays 2025, a landmark report from think tank Credos, British businesses invested a record £66.6 billion into the sector in 2024. A Critical Economic Contributor The sector contributed £109 billion in gross added value (GVA), representing 4% of the entire UK economy. It supported over 1.7 million jobs and reached into nearly two-thirds of all UK businesses. In fact, 3.5 million companies—across every industry—depended on media spend, data support, agency expertise, or marketing professionals to help them grow. For every £1 spent, medium to large businesses saw £4.11 in profit. Meanwhile, micro and small businesses saw a healthy ROI of £1.89. A [...]

Direct marketing spend at highest level since 2006

By Martin|2023-08-02T10:08:51+00:00August 2nd, 2023|

The ongoing cost-of-living crisis has had a big impact on media spend, the latest IPA Bellwether report reveals. Main media budgets encompassing TV, online, radio and press have tanked, whilst direct marketing, events and sales promotions have soared, reflecting reactive change by UK businesses in response to the economic climate. Sales promotions achieved the highest growth rate (13.4 percent), its biggest uplift in more than two decades of survey data. This indicates that marketers are keen to support their customers by providing them value for money, through offers and deals. Events also performed well, experiencing an increase of 9.3 percent. The growth is attributed to a desire from brands to have closer, more personal relationships with their customers. Underpinning this [...]