Martin Rides writes for Decision Marketing about the role of mail moving forward into the new year. You can read the article here or below Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst and longest predicted recession… yep, the country is royally screwed and teetering on a knife edge. There’s no dressing it up, this year has been a shocker and next year is going to be even tougher for the marketing industry. Everyone is battening down the hatches and putting survival plans into place. Yet, there is one small glimmer of light… The resurgence of direct mail as a legitimate and effective marketing channel. If nothing else, [...]