Data Hygiene is imperative to make every executive a Data Master.
It’s been an interesting week in the news for data hygiene. Jeff Veis, CMO at Actian published an engaging article about the impact of data on the customer experience. He gave examples of how ‘shoppers looking for cargo shorts on the web see that peers have bought a complimentary brand of sandals’, (hopefully the two won’t be worn with a pair of paisley socks!) He went on to stress that bad data creates bad experiences and that ‘data hygiene is essential to truly offer an advantage in today’s landscapes’. His article was timely, as not long after the Daily Mirror ran an article entitled ‘Covid models used to delay Freedom Day were ‘based on out-of-date data’’. The take away is [...]