The UK’s advertising and marketing industry has just delivered a resounding message of economic strength. According to Advertising Pays 2025, a landmark report from think tank Credos, British businesses invested a record £66.6 billion into the sector in 2024. A Critical Economic Contributor The sector contributed £109 billion in gross added value (GVA), representing 4% of the entire UK economy. It supported over 1.7 million jobs and reached into nearly two-thirds of all UK businesses. In fact, 3.5 million companies—across every industry—depended on media spend, data support, agency expertise, or marketing professionals to help them grow. For every £1 spent, medium to large businesses saw £4.11 in profit. Meanwhile, micro and small businesses saw a healthy ROI of £1.89. A [...]