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Digital’s loss will be DM’s gain: but only if we’re honest

By |2017-01-12T14:42:27+00:00September 22nd, 2015|

When even WPP boss Sir Martin Sorrell admits that something might be up with a medium, you’d be a fool not to take heed. He recently added his tuppence worth into the furore surrounding digital advertising sparked by research from PageFair and Adobe that revealed up to £50bn might be wiped off global digital ad spend next year. To add to the medium’s woes, a separate study from Meetrics estimated that £485m worth of online ads had never been seen as a result of glitches in programmatic buying. While this is highly unlikely to be armageddon for online advertising, such damning statistics will inevitably have some clients running scared and online budgets will resultantly experience shrinkage – two Bellwether Report’s [...]

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Cygnus Accreditation Launched

By |2017-01-12T14:46:32+00:00September 7th, 2015|

In response to industry demand The Software Bureau is launching The Cygnus Academy, a series of accreditations covering data processing for direct mail production and data hygiene. The accreditations can be gained by attending examined training courses, which will take place around the country throughout the year. The training courses will be offered in three levels; introductory, intermediate and advanced and are open to anyone in the industry, not just Cygnus users. Overview of courses Introductory level: This course is aimed at new recruits and those that have little knowledge of using Cygnus. The course, entitled ‘An Introduction to Cygnus’, will ensure they are capable of not only using the software on a productive level, but also have a rudimentary [...]

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Onepost and The Software Bureau Join Forces

By |2017-01-12T14:50:28+00:00July 17th, 2015|

The Software Bureau and ONEPOST have collaborated to bring ONEPOST customers and mailing houses a seamless Mailmark software solution. Mailmark is Royal Mail’s new barcode and optical technology for handling bulk mailings. It will replace its OCR (Optical Character Recognition) and CBC (customer barcoding) options. It is part of Royal Mail’s drive to modernise its processes. Mailmark will create more transparency in the mailing system enabling organisations to more easily integrate advertising mail into wider marketing campaigns. Moreover, in order to aid the transition to Mailmark Royal Mail has announced a further price differential from January 2016 which could be as high as five per cent. This will make 1st and 2nd class standard letters significantly cheaper for mailers than [...]

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